Business Success Stories

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Business Success Stories

The Coca Cola Strategy

By: NeilMarcus White

Coca Cola invokes such intense memories and recollections from childhood. How is Coca Cola able to do that? A summary of what Coca Cola is all about. more...

Canadian Business Produces Cheezies

By: Feature Writer Kathleen Airdrie

A corn and cheese product, Cheezies was perfected through trial and error in the 1940s, and is an iconic snack food in Canada. more...

Building Brand Awareness for Rubina's Sauces

By: Marie Powell Mendenhall

Bringing a new food brand to market is a challenge that Rubina Surtie is meeting with gusto, for her new sauces and marinates. more...

Geothermal Systems Save Costs and Energy

By: Marie Powell Mendenhall

The search for cost savings and energy efficient heating and cooling has led home owners and business to geothermal systems by Regina Geothermal and Solar Inc. more...

J. Crew Gets Fashion-Relevant Again

By: Sara Churchville

CEO Mickey Drexler and President Jeff Pfeifle, both formerly of Gap Inc., bring the traditional quality construction of J. Crew to a more fashion-conscious customer. more...

Nigerian is Richest Black Man in the World

By: Kimberly Ward

Worth $3.3 billion in 2008, Dangote was the richest black African to appear on Forbes' Billionaire list and beat Oprah Winfrey to become the world's richest black person. more...

Persistence and Perseverance in Business

By: Eric Coggins

American business can be extremely competitive and fickle. This business profile examines how one man endured the ups and downs of business life to come out a winner. more...

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